Below and to the right are descriptions and links to examples of work as Social Media Coordinator with Burkentine Real Estate Group:
- Coordinated & executed social media strategy including corporate profiles, individual property pages
- Content creation & coordination for 30+ social media pages – Facebook, Instagram, LinkedIn, Twitter
- Developed & maintained content calendar for creating/scheduling/posting content for all profiles & platforms, maintaining consistent look and messaging
- Created, implemented, tracked and revised digital advertising campaigns (primarily Facebook ads, Google ads) for entire company portfolio – Sales, Property Management, Airbnb
- Worked with Meta Marketing Consultants to optimize digital advertising campaigns
- Generated reports, shared with Director of Marketing, for weekly and monthly analysis of metrics/KPIs to evaluate effectiveness of digital advertising campaigns and overall content
- Collaborated with internal stakeholders (Sales, Property Management, Airbnb) on strategic initiatives and content creation
- Generated consistent growth in followers & engagement, including 18% growth on LinkedIn
- Oversaw restoration and stabilization of social profiles and pages, recovering functionality and enhancing features (after company’s Facebook profiles were compromised prior to my hiring)
- Implementation and tracking of Facebook Conversions API and Facebook Pixels across all company sites
