What is Interactive Media?
Kind of seems like an important question, doesn't it? I mean, you came to us knowing enough about interactive media to know how important it is to your franchise and its future.
Just so we are all on the same page ...
Interactive Media, or
iMedia, is a
two-way system of communication. Instead of the usual communication setup where a sender transmits a message to a receiver, interactive media is defined by the
back-and-forth nature of the communication, the ability for the receiver to send a message back to the sender. So, key to interactive media is
active participation. The audience is simply not a passive recepticle, but an
engaged,
active participant in the process. Finally, an important component to interactive media is giving the audience
choice and control. Giving them options in what they do and how they do it draws the audience out from its lean-back, passive stance, bringing them into a lean-forward, active position.