It's 2010 ... do you know where your fan base is?

As more and more individuals migrate to the online world, sports have to rethink their media strategies, accounting for new interactive media technologies, to stay in touch with their fans and grow the fan base – going to where the younger fans are, engaging them on their playing field – the basic goal always being to get "fans in the stands."

Just using interactive media for the sake of having it is not enough. Ineffective use, lackluster design and overall poor execution of an interactive media strategy can keep teams and leagues from reaching their goals as much as it can help.

A thorough examination of interactive media technologies to weed out what works, what doesn't and what ultimately will be beneficial to achieving the team/league core goals – increasing revenue, growing the fan base, promotions, et al – is essential before embarking on an interactive media strategy. With all that it takes to run a professional sports team or a multi-billion dollar league, who has the time for that level of research?

That's where we come in.

Welcome to The iMedia Playbook.