Success Stories

“Sports marketers are relying on and will continue to rely on social media to help market their clients and products because of its cost effectiveness and ultimately its reach.” -- Emmet Jones, sportsbusinessdigest.com

Take a look at some effective uses of interactive media:

Twitter:
NBA & Shaquille O'Neal
Chad Ochocinco
Juan Pablo Montoya

Blogs:
LFL -- LFL Unlaced on league page, some players make use of a third-party site, playerpress.com
United Football League -- UFL Buzz with blog posts from several contributors, but hidden under the News navigation tab

Facebook:
NBA
Tornados Skin It to Win It (Contest)
Miss Sprint Cup (Sponsor leveraging via personalities)

Video:
NBA.com -- dedicated, comprehensive video page; YouTube channel (no obvious link to YouTube channel from league page, but link to league page from YouTube channel)
Lingerie Football League -- consistent placement, clean and intuitive interface
NHL.com & Women’s Professional Soccer-- dedicated video section

Online Communities:
MyColts.net -- online community for the Indianapolis Colts of the NFL
NASCAR.com -- community section for fans to join, fans of all things NASCAR
Women's Professional Soccer -- dedicated Fan Corner, integrating multiple interactive media platforms

To see what integrating multiple social and interactive media together in one portal looks like, check out NHL.com -- "We are where you are ..."

To see how NASCAR is working to integrate social and interactive media, check out this article